Excem has performed its international activity for over 40 years in both consolidated and emerging markets and industries.

As well as its important presence in the Spanish market, where its head office is located, Excem is very active in Europe, the Middle East, Asia, Africa and America.


EXCEM was the third Spanish company to establish a representative office in China in the year 1991.

Our long-term presence has permitted Excem China to build a close relationship with the leaders of state organizations at a national, provincial and local level as well as with the leaders of the largest companies.

Excem China is supported by its network of contacts, experience and knowledge of the local market to offer its clients successful results. Excem China currently has an office in Shanghai and has created strong alliances with local and international companies.

Excem China participates in the development of higher education programs, via donations to the most prestigious centers of education in China (Universities of Beijing and Tsinghua), as well as local social programs.


Excem Grupo advises Spanish and international entities from various sectors in the Chinese market, offering all the necessary services for their implementation and development.

Governments, NGOs and Academic Institutions:

Official representatives of Governmental Departments of Spain and China.
In Sports Marketing, Excem promoted and organized the first Asian tour of Real Madrid in 2003 with matches in the cities of Kunming, Beijing, Tokyo, Hong Kong and Bangkok. Moreover, that year Excem acquired the exploitation rights from the Club for the Real Madrid brand in Asia.
Excem China provided consultancy services to the City of Madrid and other organizations regarding their participation in the Shanghai 2010 Expo.
Excem promoted the twinning of Fujian Province with the Region of Catalonia, in Spain.
Excem has been appointed as the official representative in China of the Antonio de Nebrija University in order to assess its entry in the country, to promote the faculty and extend its reputation among students.
The Excem group has created, together with the Samaranch family, the Samaranch China Foundation, which is a “non-public” foundation registered in the Chinese Ministry of Civil Affairs and under the supervision of the Chinese Ministry of Sport.


Strategy and planning
Market studiess
Company implementation strategy
Analysis and identification of local partners
Legal, political, financial and human resources matters
Public relations
Governmental relations
Promotion of trademarks and/or image
Organization of events and fairs
Relations with the communications media.
International trade
Locating manufacturers
Locating distributors and importers
Inspection, quality control, logistics and customs
Technology Sourcing
Excem China has a unit dedicated to Technology Sourcing with professionals of the sector in contact with cutting-edge Chinese and Spanish companies for the development of their sales in both markets

China Global 500:

Strategic consultancy on market penetration for large Chinese companies that wish to expand internationally, especially in Spain, in industries including energy, advanced technology, security and automobiles.


Purchase of clinker for the Group’s mills and the trading division.
Trading of over 1 Million MT of Cement from 2006 to 2008


Consultancy to international investment groups in the development and management of real estate projects with a residential focus in the cities of Beijing, Shanghai and other Chinese cities.
Consultancy to Chinese investment groups for their penetration in the Spanish market in the sphere of residential property, commercial premises and any other activity related with their commercial presence in Spain.



Excem has entered into strategic alliances with large Spanish producers of olive oil, wine and other agricultural food products with a view to their introduction and development in the Chinese market.


Excem China promotes consultancy services to companies that wish to position themselves in the Chinese market or increase their market presence.

To this end it offers:

Representation of the client at the two most prestigious fairs of the sector: SIAL and FHC.
Customer recruitment and sales at the fairs.
Post-fair customer follow-up.
Product promotion: events and tastings.


EXCEM has been present in the US market since the 1970s, carrying out activities in the following industries:

Cement trading and investment.
Real estate investment and development.
Financial consultancy for the largest Spanish corporations.
Currently, Excem’s activities in the US market are mainly focused on the real estate development and investment markets.


Excem has developed its presence in the French market over the last 30 years with the following activities:

Trading in oil and derivatives, especially in the West African and South American markets.
Telecommunications consultancy.
Real estate consultancy services.


Since the company was founded, EXCEM has maintained close contact with Israeli Industry, especially in the following areas:

Cement, through a partnership with NESHER.
Telecommunications and Network Infrastructure.
Defense and Security.
Permanently seeking emerging technologies, EXCEM recently expanded its activities to the following fields:

Renewable energies.
Water treatment.
Clean technology – Cleantech.
Life sciences.
EXCEM provides consultancy and advisory services for successful introduction to local markets:

Distribution of high technology applications with value-added solution.
IP products and services.
Network Infrastructure products.
Advanced Defense and Security products.
Providing consultancy in both international and local legal environments as well as regarding contractual legal aspects.
EXCEM has established partnerships with Israeli companies for international markets. Since the approval by the Israeli Government in February 2010 of the National Infrastructures Plan, Excem has assisted Construction and Engineering companies to penetrate the Israeli market. The company is currently working with Fomento de Construcciones y Contratas (FCC) on the bid for the Tel Aviv underground railway and the establishment of the consortium for the construction of the Ashdod-Eilat high-speed railway line.